
Tourism in the port town of Onomichi has seen better days, but the Hiroshima prefecture took inspiration from the Internet’s favorite animal. Echoing Google Street View’s 360 degree cameras, the board introduces Cat Street View.
The navigation website invites users to follow several unusual routes around the city through the eyes of a feline avatar. Users encounter some of Onomichi’s famous cats along the way, seeing cute pictures and hearing backstories. Some routes even traverse through back alleys and rooftops, going only where curious cats dare to venture, giving viewers a chance to see their private territories. Travels are accompanied by ambient sounds of traffic, marketplaces and, of course, an occasional plaintive meow.


A fun approach to exploring a city, or kitty overkill? Either way, Cat Street View is the first cat’s eye tour on offer for Maru-obsessed tourists. What other types of unusual perspectives can other cities use?
Website: www.hiroshima-welcome.jp
Contact: www.hiroshima-welcome.jp/contact
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